About Us

Our Story

Who we are

We are a Tucson-based full service marketing and business consulting firm and we specialize in Content Development, Strategic Consultation, Brand Management, Marketing Plans, and Execution. In short – we take your business, nonprofit, or cause and help communicate who you are and why you exist to your ideal customer, client or donor so that you can focus on serving your customers and clients.

Why that matters

Our agency doesn’t believe in a one-size-fits-all approach. We believe you are unique and so we take the time, prior to our first meeting, to analyze your business and your competition. We then offer an analysis of your brand and recommendations on how to effectively attract your potential customers, clients or donors.

Meet the Team

A Tucson Staple Since 1985

In 1985 my wife and I drove from Albuquerque, NM to Tucson, AZ in the dead of winter during a snowstorm. We had never been to Tucson and had no clue where we would live once we arrived.

My boss told me that a “state of the art” modular office space awaited us in Tucson. When we arrived I drove to the radio station and was greeted with a broken down, pest-infested trailer that leaked when it rained. The radio station was barely hanging by a thread with a sales staff that waited for the phone to ring, books that were horribly in the red and a weak AM signal.

I was young and enthusiastic with a strong belief that God was going to do something special. In 1987 Good News Communications absorbed Abundant Life; with the help of my partners George Mehl and Tom Regina we rose out of the ashes.

Over the years we have had so many incredible opportunities. Our FM signal, KGMS, became the local radio station for Christian Rock and that meant we promoted lots of concerts to attract young people. We also ran a newspaper and local TV station. At our height we operated 7 radio stations throughout Southern Arizona.

Our mission was: “Using the tools we have to bring Good News to our community, and to influence our culture with Christian values.” That mission continues today with an expanded vision to make our clients successful.

For many decades radio was king. Advances in technology have changed the way people consume news, music, and information which has had a dramatic impact on the world of radio. Though radio continues to be a powerful medium, I believe we are living in an exciting time. I want to be on the front edge of influence that is moving us forward instead of looking back.

-Doug Martin, CEO and Founder of Good News Communications

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Real People. Real Results.

CEO

Doug Martin

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In the early 70s I was in a band called the Rainbow Brothers and did TV commercials and modeling. It was fun but when I married Mary in 1981, I needed to provide for my family and landed a job as a nighttime DJ on KKJY, the number one station in Albuquerque, NM.

I moved into sales for the earning potential and quickly found myself in management.

In 1985 I came to Tucson to manage a nearly bankrupt radio station (KVOI). It was a privilege to be able to grow that one struggling station into 7 radio stations, a newspaper and TV station.

When we decided to sell our radio stations I realized that our strength wasn’t exclusively radio; in 37 years I found myself consulting business professionals to maximize their business and creating branding and advertising far more often than simply selling them “air time.”

With Good News Communications, we now have the opportunity to match the best method of communication with our clients sans restrictions.

I have been a leader in the community, creating public service campaigns to make Tucson a better place to live and work and have received numerous awards including: Lute and Bobbi Olson Community Service Award, Tucson Parks and Recreation Commissioners Award, LULAC/FBI Community Service Award, Advertising Professional of the Year Award (American Advertising Federation).

I have served, and continue to serve on numerous boards including : Tucson Police Foundation (board member), Cradle to Career Partnership (council member), Secretary of State Technology Transparency and Commerce (council member), Pima County Joint Technical Education District (advisory council member) and have been an elder at Calvary Chapel, Calvary Christian Fellowship and U City Church.

Chief Marketing Advisor

Mary Martin

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I was born in South Korea but raised in Albuquerque, New Mexico most of my life. When I was eleven, I met my lifelong best friend, Renee. I began working in her mom’s restaurant (long before child labor laws were in place) several days a week after school as a dishwasher, then learned how to chop 50 pounds of onions and cucumbers each week, and eventually graduated to being a waitress. Renee and I had a lot more disposable income than our peers and we loved it!

Years later I married her brother, Doug, and together we embarked on this wonderful journey raising four children and working in partnership to build and operate Good News Radio Broadcasting.

I’ve spent over 30 years in the advertising industry building a diverse portfolio of clients within both the nonprofit and for-profit sector. I have earned the American Advertising Federation’s Ad Professional of the Year (2004) the Silver Medal Award (2008) and the Hall of Fame Award (2015). I have served as President for the following organizations: American Women in Radio and Television, American Advertising Federation Tucson, Tucson Advertising Federation Educational Foundation and the Rotary Club of Tucson. I am passionate about community service, making a difference and impacting lives.

President

Bekah Collins

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I love work that is meaningful!

In 2006, I was a freshman at the University of Arizona with a double major in English and Secondary Education. When my dad asked me what I planned on doing with that degree I told him “It would be great if I could write essays for a living.”

In 2014 I fell into grant writing with a large local nonprofit and became instantly enamoured with the world of nonprofits. I spent over a decade honing that craft, grateful for the opportunity to use my creative talents to close the gap between funding and need.

I see value in creating content that helps businesses and nonprofits reach their full potential. Whether that is in marketing a product that benefits others and turns a profit for all the people who work hard to provide for their families, or in consulting with nonprofits on how to best communicate with current and prospective donors.

I am grateful to have the opportunity to use the gifts and talents I have been given as a tool to help others.

I have been married for 18 years to my best friend and together we have 3 children. When we are not chasing kids we are chasing each other or competing together running and cycling.

Chief Financial and Operations Officer

Tom Collins, MSA

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I graduated with a degree in Business Finance in 2011 and went on to earn my Master of Science in Accounting in 2013. From an early age, I’ve been obsessed with solving problems—math and puzzles always fascinated me, and I found immense satisfaction in tackling challenges that require strategic thinking.

After finishing high school I (like many twenty-something men) wasn’t sure what I wanted to do with my life. At the time, I was already working at a corporation as a manager, earning as much as my colleagues with business degrees, but I knew I wanted something more. The recession was just starting to hit, and as someone with a growing family—a wife and the thought of kids on the horizon—I realized I needed a career path that was secure and challenging.

One day, I came across an article in the Harvard Business Review listing the top 10 recession-proof careers. Public accounting and finance were both on the list. It was a perfect fit: I’ve never been much for writing, but I love working with numbers, and I thrive on solving complex problems. That’s when I decided to go back to school to earn my undergraduate and graduate degrees, with a plan to become a CPA.

While finishing grad school, I started working full-time at Beach Fleischman during tax season—a wild and intense experience that taught me a lot. After two years, I realized tax work wasn’t for me. It felt too repetitive, and I craved challenges that would stretch my skills. Over the next several years, I explored corporate and nonprofit accounting before eventually becoming a partner at a public accounting firm.

In 2020, I transitioned to Raytheon, moving from accounting into finance. This shift was pivotal for me. It allowed me to contribute to decisions that truly impacted the company and its operations, rather than solely managing internal finances. I loved the work and the opportunity to make a difference.

Despite this fulfilling chapter, I’ve always known I wanted to run my own business. In late 2024, my wife, Bekah, asked me to join Good News Communications to help restructure operations and eventually launch an accounting services and financial consulting arm of the firm. It was an opportunity to combine my passion for problem-solving with my entrepreneurial drive.

Bekah and I have been married for 18 years, and together we manage the wonderful chaos of raising three kids. Outside of work, I lead an active lifestyle filled with trail running, mountain biking, and hunting—all things that keep me grounded and energized for whatever challenges come next.

Creative Marketing Specialist

Kennedy Cooper

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I’m a born-and-raised Tucsonan! While some people may not understand the appeal of desert living, I feel lucky to have had the dramatic Pusch Ridge landscape as the backdrop of my childhood playground. Around town, you can also find me behind a microphone singing the National Anthem. Some of my favorite stages have included Arizona Men’s Basketball, the Phoenix Suns, Tucson Rodeo and PBR events.

While earning my associate degree at Pima Community College, poetry became an unexpected creative outlet as I tried to figure out where I wanted my future to take me. Studying different forms of poetry challenged me to think intentionally about language, structure and emotional pull, skills I didn’t know at the time would eventually find a home in marketing and storytelling.

Still feeling the pressure to “find myself,” I took a giant leap outside my comfort zone and moved to Northwest Montana to work on a dude ranch for a summer. One summer turned into four (and one humbling winter) before I eventually made my way home to Tucson to finish my degree in communications at the University of Arizona.

While at the University, I worked as an On-Campus Recruiting intern for Arizona Football, where I helped create memorable recruiting experiences for prospective student-athletes and their families. From coordinating recruiting visits and game-day experiences to representing the program in a fast-paced environment, the role taught me how much the details behind an experience matter. I was proud to play an intensive role in the program’s 2022 recruiting efforts, but even more grateful for what the experience taught me about adaptability and connecting people to a brand and community.

That path led me to GNC, where as a Creative Marketing Specialist, I often wear several hats before lunch. One of my favorite parts of agency life is getting to step inside so many different worlds. One day I may be developing content for a school or local business, and the next I’m ringside at the rodeo capturing the action as it happens. I’ve learned that good marketing isn’t just about making something look or sound good; it’s about understanding the people behind it, finding the story worth telling and figuring out the best way to bring it to life.

I often call what we do at GNC “heart work.” After four years here, that still feels like the best description. I’m grateful to create in the community that raised me, alongside a team that continues to challenge me, trust me and give me room to grow.

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Why that matters

A Tucson Staple Since 1985

Real People. Real Results.

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